The Challenge.

Celebrate 150 years of Heinz Ketchup by creating an ad campaign that not only appeals to a new generation of ketchup lover but keeps the loyal Heinz customer at heart letting them know they are still valued.

The Response.

In terms of past campaigns they have used a lot of different ways to interact with the consumer. I wanted to use the foods that you cannot have without ketchup and also makes Heinz the best against all the other brands, whilst also highlighting the releationship between each food and ketchup.